On Nov. 29, BJC held a grand opening for the newly rebranded fitness center on the main St. Louis campus, now known as Move by BJC.
The fitness center, formerly known as the BJC WellAware Center, recently moved two blocks east to a brand new facility at 4220 Duncan Ave. in the Cortex district. It's twice the size and flush with bright natural light from full wall of windows at the front of the building. Nearly all of the equipment is brand new as well.
Highlights of the new space:
- Move by BJC membership is open to the public, but BJC and Washington University employees get reduced rates.
- Nearby metered street parking and lot parking are available, and more than 700 new parking spaces will be added adjacent to the facility when a new parking garage is completed this spring. A Cortex shuttle also travels from the shuttle depot on the Washington University Medical Campus to the Cortex district.
- The space includes three separate studios, allowing up to three group exercise classes to take place at once. The primary group exercise studio is three times the size of the previous facility’s studio, and the new space also features a dedicated Spinning Studio, two massage therapy rooms, two assessment rooms and expanded locker rooms and shower facilities.
- Both live classes and virtual group exercise classes are offered.
- New workout equipment includes integrated TVs, and many of the new cardio machines are also app-enabled.
- The center’s free weight space is significantly larger than at the previous location and is equipped to host both Powerlifting and Olympic lifting competitions in the future.
“Plans for a new facility had been discussed for nearly 10 years,” says Move by BJC manager Aaron Gutjahr. “While WellAware 1.0 was a great facility, we had begun to outgrow the space, we were in dire need of expanded locker rooms, and the group exercise program was limited by a lack of space.
“So far, we’ve gotten nothing but excellent feedback from clients about the layout, equipment choices and overall modern finishes of the facility," Gutjahr says. "It is truly a transformation."
The facility’s new name reflects that transformation, as well as the center’s mission.
“Move — it’s what people go there to do,” says Barnes-Jewish Hospital marketing manager Dale Peluso, who worked on the branding of the new facility. “And the professionals at the facility can help them move better, faster, stronger.”
Attaching “by BJC” to the name emphasizes BJC’s endorsement of the facility and its team of professionals, Peluso says.
“All of the staff are educated and degreed, many of them exercise physiologists and movement scientists, and many with master’s degrees,” he says. “They are professionals, just like the many other medical professionals across BJC.”