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Opening Keynote

8:40-9:30 a.m.

Tom Maddox, MD

Care Delivery Innovation at BJC HealthCare and Washington University School of Medicine

Tom Maddox, MD, is the inaugural executive director of the Healthcare Innovation Lab at BJC and Washington University School of Medicine. He is also a practicing cardiologist, a professor of medicine (cardiology) at Washington University School of Medicine, and a health services researcher. The Innovation Lab identifies and implements care delivery innovations using data, analytics and technology to improve the health of patients and their communities. Dr. Maddox's research interests have focused on “learning health care systems,” which use real-time clinical data to inform high-value cardiology practice and research and health care delivery innovation to achieve high-quality health care and outcomes. He has authored over 200 peer-reviewed publications, received multiple grants exploring optimal cardiac care and outcomes, and holds national leadership positions in the American College of Cardiology and the American Heart Association.

Breakout Session 1

9:40-10:30 a.m

Michael D. Harris, PhD

Biomechanics: Understanding the What’s, Why’s, and How’s of the Way We Move

Michael D. Harris, PhD, is a biomedical engineer and assistant professor in physical therapy and the department of orthopaedic surgery at the Washington University School of Medicine. He also holds appointments in the departments of biomedical engineering, mechanical engineering and materials science. Dr. Harris’ research links outward manifestations of orthopaedic pathologies (e.g. functional deficits) with internal abnormalities (e.g. bone deformity, muscle dysfunction). His lab uses a variety of tools for individuals with pre-arthritic hip disorders, and applies their findings within interdisciplinary groups to inform surgical interventions and targeted rehabilitation.

Yvette Williams

Crisis Communication: The Role of the Public Information Officer in the Branson Duck Boat Tragedy

Yvette Williams leads the corporate communications team at CoxHealth, focusing on internal communication, senior leader communication, social media and media relations. She has 11 years of experience in corporate communications and public relations at CoxHealth, including managing crisis communications and serving as public information officer. Prior to this, she spent 10 years as a reporter and anchor in television news in Kansas and Missouri. She earned a bachelor’s degree in science in broadcast journalism from the University of Kansas.

Cynthia Hovis

Managing Stress in the Workplace

Cynthia Hovis is a licensed clinical social worker with more than 15 years of experience in counseling. She has worked with adults, youth and families in a variety of settings including schools, health advocacy and outreach and local community organizations. She has a master's degree in social work and is currently also an adjunct professor at a local university teaching psychology, sociology, humanities and cultural diversity. Cynthia feels that being a social worker is more than her career; it is the core of who she is and what she was meant to do.

John Palmer

The Healthcare Consumer: Chronicling Our Industry’s Newest Change Agents

John Palmer is the strategic analyst for NRC Health’s Market Insights. John’s goal is to bring data to life in a simple, meaningful way and to provide deep insights into the minds of health care consumers. He believes that at the core of data are the solutions organizations need in order to advise and track the changing health care industry. John’s key focus is teaming with health care partners to take meaningful steps towards defining and quantifying loyalty in health care. John has worked inside and outside of health care in various capacities which include marketing, analytics and project management. He earned a bachelor’s degree in science from Crown College in Minnesota and a MBA from Tiffin University in Ohio.

Breakout Session 2

10:40-11:30 a.m.

Robert Wesley

3D Printing for Patients of All Ages and Surgeons of All Disciplines

Robert Wesley is a 3D printing engineer at St. Louis Children’s Hospital. With his experience working for Nicklaus Children's Hospital in Miami modeling congenital heart disease and growing the 3D printing program, he was recruited to run the operations of the 3D printing center at the Washington University medical campus. He has hosted workshops and spoken at conferences around the country on the topic of medical 3D printing in hospitals, in addition to acting as a consultant for hospitals looking to invest in 3D printing programs. Robert holds a bachelor's degree in chemical engineering and master's degree in biomedical engineering.

Mychal Voorhees

Overcoming the Curse of Knowledge: Tips for Writing for the General Audience

Mychal Voorhees received her master’s degree in health communication from Tufts University before joining Washington University School of Medicine in 2013. At WUSM, she coordinates the Becker Medical Library’s Communicating for Health Program, which provides health literacy and health communication services across campus to faculty, staff, and medical students. Mychal’s professional interests include improving health communication education for providers and simplifying complex information for general audiences. In addition to her work at the library, Mychal teaches professional communication at St. Louis College of Pharmacy.

Kristen Jorstad

Taking Your PowerPoint Presentations to the Next Level

Kristen Jorstad is a senior consultant with the BJC Institute for Learning and Development (BILD), joining BJC in 2009. She is the instructional designer and facilitator for over 20 different Microsoft classes offered to all BJC employees. Kristen has a true passion for sharing interesting ways to use Microsoft software and gathers her knowledge from over 25 years of experience with organizations such as BJC, Maritz and St. Louis Community College.

Jack Dabrowski

Clicks Don't Count! How to Align the Consumer Journey to Boost New Patient Acquisition

Jack Dabrowski is director of communications and marketing for Barnes-Jewish St. Peters and Progress West Hospitals. Jack has been with BJC HealthCare since 2015. In this role, he has developed scalable platforms for targeted digital service line marketing and new patient acquisition funnels, focusing on alignment of systems and metrics to yield measurable ROI. Jack brings a unique perspective to the changing landscape of health care marketing, drawing from over a decade of experience leading product development, global launch and marketing for several companies within the biotech and medical devices industries. Jack holds an MBA from the Olin Business School at Washington University.

Breakout Session 3

1-1:50 a.m.

Bryan Faller, MD

Improving Access to Innovative Cancer Treatments in the Community: Providing Tomorrow’s Treatments Today​

Bryan Faller attended medical school and completed training in internal medicine at Washington University. His oncology training was completed at Fox Chase Cancer Center and Temple University in Philadelphia in 2011. Since completing his medical training, he has practiced hematology and medical oncology at Missouri Baptist Cancer Center and has been consistently engaged in clinical research. In January 2016, he became director of cancer research. Since March of 2018, Bryan has been the principal investigator of the Heartland Cancer Research NCI Community Oncology Research Program. Bryan has attained committee and board of director appointments in several national organizations, including the American Society of Clinical Oncology, Academic and Community Cancer Research United and Alliance for Clinical Trials in Oncology.

Ed Seaberg

Using Office 365 to Improve Your Internal Communications

As the vice president of information technology infrastructure and operations, Ed Seaberg is responsible for BJC’s enterprise-wide architecture, deployment, and management of infrastructure and end-user support. Prior to joining BJC, Ed served as vice president of IT infrastructure and operations at Rockwell Automation, and in various IT leadership roles with Accenture and Cardinal Health. Ed’s 30-plus years in information technology includes proven experience in transforming IT cultures, overcoming complex IT challenges and delivering value to the organization. Ed earned a Master of Business Administration in information systems from the Keller Graduate School of Management.

Kristen Jorstad

Using Office 365 to Improve Your Internal Communications

Kristen Jorstad is a senior consultant with the BJC Institute for Learning and Development (BILD), joining BJC in 2009. She is the instructional designer and facilitator for over 20 different Microsoft classes offered to all BJC employees. Kristen has a true passion for sharing interesting ways to use Microsoft software and gathers her knowledge from over 25 years of experience with organizations such as BJC, Maritz and St. Louis Community College.

Laura Morgan

Making Workfront Work for You

Laura Morgan is senior manager of creative services for BJC and serves as the “Chief Brand Enforcer.” She led the efforts to identify a project management tool for communications and marketing. When Workfront was chosen, she facilitated the implementation and continues to support training and ongoing changes as the Workfront system administrator. Laura received a bachelor’s degree of fine arts in graphic design from Missouri State University.

JoAnna Dettmann

Search Strategies: Key to Effective Digital Marketing

JoAnna Dettmann is a co-owner of tSunela, a marketing agency in St. Louis specializing in search engine optimization and paid search marketing. JoAnna brings a goal-oriented approach to her clients. She has conceptualized and implemented digital marketing successes for St. Louis Children’s Hospital, Fontbonne University, Praxair, Christian Hospital, and Ronald McDonald House Charities. She is on the board of the Ronald McDonald House Charities of St. Louis on the annual bike ride. JoAnna has completed several triathlons, marathons and Ironman competitions. She received her bachelor’s degree in communications from Missouri Baptist University in 1999.

Kaysha Hanock

Search Strategies: Key to Effective Digital Marketing

Kaysha Hanock is a co-owner of tSunela, a marketing agency in St. Louis specializing in search engine optimization and paid search marketing. With over 10 years of industry experience, Kaysha has helped clients such as St. Louis Children’s Hospital, Fontbonne University, Praxair, Scottrade, and Aventis Pharmaceuticals enhance their online visibility. Her expertise is in search engine optimization, social media marketing, link building practices, and web analytics. Kaysha is a member of the Search Engine Marketing Professionals Organization (SEMPO). She has a bachelor’s degree in biology from Truman State University and an MBA with a services marketing specialty from the University of Nevada-Las Vegas.

Emily Phillippi

Search Strategies: Key to Effective Digital Marketing

Emily Phillippi has been a part of the tSunela team for over 5 years providing paid search and web analysis for clients. She has helped clients reach their full potential with Google and Bing Ads. She also analyzes clients’ web analytics data to allow tSunela to make new recommendations based on previous web history. Emily is both Google AdWords and Google Analytics Certified. She recently completed her MBA in marketing at SUNY Polytechnic Institute. She has a bachelor’s degree in communications from North Carolina State University.

Breakout Session 4

2-2:50 p.m.

Wendy Applequist, PhD

Back to the Future: Potential Contributions of Traditional Remedies to Innovative Patient Care and Marketing

Wendy Applequist, PhD, is the associate curator for the Missouri Botanical Garden, where she has worked since 2000. Her interests include morphological authentication and quality control of medicinal plants, natural products discovery, and taxonomy of the flora of Madagascar. Dr. Applequist is the author of a book on identification of medicinal plants in commerce, and is the secretary of the International Nomenclature Committee for Vascular Plants. Dr. Applequist holds a doctorate in plant systematics from Iowa State University.

Tricia Anagnos

IS ANYONE READING THIS? Best Practices for Amplifying Your Email Communications

Tricia Anagnos manages a comprehensive corporate health and wellness program as the team lead for AT&T’s Your Health Matters. Her responsibilities include overseeing a team of writers, designers, developers and counselors, managing the program and special projects budgets, and directing content strategy for this award-winning program. Tricia provides strategic counsel and tactical communications support for Energizer Holdings, Inc., to increase employee engagement and understanding of the company’s strategic priorities and culture initiatives. She recently held a strategic planning role in the rebrand and communications audit of a regional health care system, and developed training curricula for the leaders of a major university’s IT transformation. Tricia was also the director of communications at Washington University’s Brown School. She holds bachelor’s degrees in business and communications, a master’s degree in marketing, and a graduate certificate in digital and social media marketing.

Emily Barlean

IS ANYONE READING THIS? Best Practices for Amplifying Your Email Communications

Emily Barlean creates and leads employee engagement and communications programs as a member of FleishmanHillard’s talent and transformation practice. She is currently a member of the General Motors, Abbott Nutrition and AbbVie teams providing counsel on leader communications, change management, employee value propositions, digital newsletters and building authentic employee engagement opportunities. Since 2017, Emily has served as chairman of the board for Duo Dogs, Inc., a charitable organization that provides highly trained service dogs for clients with mobility and hearing issues. Emily received her bachelor’s degree in communications with emphases in journalism, public relations and interpersonal communications from Concordia University, Nebraska. After making St. Louis home, she earned her master’s degree in communication management from Webster University.

John Palmer

Millennials and The Demographic Divide in Healthcare

John Palmer is the strategic analyst for NRC Health’s Market Insights. John’s goal is to bring data to life in a simple, meaningful way and to provide deep insights into the minds of health care consumers. He believes that at the core of data are the solutions organizations need in order to advise and track the changing health care industry. John’s key focus is teaming with health care partners to take meaningful steps towards defining and quantifying loyalty in health care. John has worked inside and outside of health care in various capacities which include marketing, analytics and project management. He earned a bachelor’s degree in science from Crown College in Minnesota and a MBA from Tiffin University in Ohio.

Closing Keynote

3-3:50 p.m.

Jerry Fox

Positioning BJC for Success for the Next Generation of Health Care

As senior vice president and chief information officer for BJC HealthCare, Jerry Fox is responsible for planning, developing and supporting information technology and telecommunications initiatives throughout BJC’s hospitals and service organizations. Before coming to BJC, Fox was the global chief information officer with Rockwell Automation in Milwaukee, Wisconsin. Throughout his career, Fox has held IT leadership positions across a diverse set of industry segments. A native of Dayton, Ohio, Fox holds a master’s degree in business administration and a bachelor’s degree in business administration – management information systems from Ohio University in Athens. He has been an active volunteer with the IT Senior Management Forum focused on expanding the pipeline of diverse IT talent. He is also co-founder of IT United, a CIO advisory board that connects IT professionals with community volunteer opportunities.

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