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Schedule & Sessions

Tentative schedule, subject to change.

Learning Tracks:

  • Technology in Health Care
  • Marketing and Communications
  • The Populations We Serve
  • Personal and Professional Development

Want to learn more about the presenters? Read the Speaker Bios.

8 – 8:30 am: Breakfast & Networking
8:30 – 8:45 am: Welcome
ORTHWEIN HALL
Welcome, Introductions, and Logistics Jack Dabrowski
Director of Communications & Marketing at BJSPH/PWH
8:45 – 9:30 am: Keynote
ORTHWEIN HALL
Disrupters in 2018 and Beyond
Join Sg2 expert Chris Pagano as he discusses the the evolving healthcare landscape, the role of technology and disrupters in changing how life-saving care is delivered, and non-traditional entrants that are positioned to shape the landscape of the future.
Chris Pagano
Director of Virtual Health at Sg2
9:30 – 9:45 am: Break/Travel
9:45 – 10:30 am: Breakout Session 1
Technology in Health Care
ORTHWEIN HALL
Virtual Care at BJC (Presentation repeated at 1:00)
This session will cover: BJC's virtual care mission & vision; the definition of telehealth; the current BJC & WU virtual care governance structure; 2018 initiatives; defining success from the patient/consumer's perspective; and how you can help.  
Maria Gerritzen
Director of Virtual Care at BJC HealthCare
Marketing & Communications
BOTANICAL ROOM
What's Next in Workfront?
Learn about upcoming plans for asset management and get advanced tips on how to manage your projects.
Laura Morgan
Senior Manager, Creative Services BJC HealthCare
The Populations We Serve
GARDEN ROOM
Sensory Exploration in the Zimmerman Sensory Garden
Join Therapeutic Horticulture Instructor Jeanne Carbone in this special area of MBG. We will take the time to engage our five senses as we immerse ourselves in nature. This setting is specifically designed to encourage visitors to look, touch, smell, taste, and listen. We will discuss how this space is utilized for Therapeutic Horticulture programs with a variety of populations, including cancer patients, children in rehabilitation facilities and disability communities.
Jeanne Carbone
Therapeutic Horticulture Instructor 
Missouri Botanical Garden (MBG)
Personal & Professional Development
MISSOURI ROOM
Developing your Career at BJC: What is Possible!
After this session, participants will understand:  the value of career development; how to prepare, plan and pursue their career; how to locate and utilize the tools and resources available with GPS and Career Services.
Gail Buss
Senior Manager of Organizational Development at BJC HealthCare
10:30 – 10:45 am: Break/Travel
10:45 – 11:30 am: Breakout Session 2
Technology in Health Care
ORTHWEIN HALL 
Digital Campaign Reporting 101: What is included in an effective comprehensive marketing report? How can you best combine and compare disparate sources like digital ads, email, social, and direct mail? How can you talk to your leadership about what they’re looking at and what factors to focus on in decision making?Also learn some pro-tips on using Google Data Studio. Creative Anvil Team:

Alex Powers
Business Intelligence Analyst

Brett Lohmeyer
Senior Analytics Manager

Elise Connors
Senior Digital Campaign Manager

Jenny Bristow
CEO

Marketing & Communications
BOTANICAL ROOM
Writing Content for the Customer (Virtual Presentation)
It’s easy to fall into the trap of writing your healthcare content with complex medical jargon, so it reads like the New England Journal of Medicine. But we know that customers don’t respond to that type of language. In this session, you’ll learn how to find out the questions patients, caregivers and other stakeholders are asking and answer them with empathetic content that delivers results. We’ll also cover tips and tricks for marketers to overcome creative blocks and create compelling content.
Ahava Leibtag
President of Aha Media
The Populations We Serve
GARDEN ROOM
Health Literacy & Fake News: What Can We Do?
At this point, we have all heard about fake news. So, what is the reason for fake news? Who is susceptible to its tactics? How does health literacy come into play? Join us for a discussion about the current state of fake news in health care and medicine. We will look at examples of fake news related to health care and discuss strategies communication professionals can use to alleviate the problem.
Mychal Voorhees
Health Communication & Training Specialist at WUSM Becker Library
Personal & Professional Development
MISSOURI ROOM
Enhance Your Professional Social Media Presence by Building Your Personal Brand
In this session, attendees will walk away with information on how to build a personal brand via social media that can benefit them professionally.
Vernon Ross
Digital Storyteller, Author, and Podcaster at Vernon Ross Consulting
11:30 am – 1:00 pm: Lunch & Networking
Orthwein Hall           Take time to explore the Missouri Botanical Garden!
1:00 – 1:45 pm: Breakout Session 3
Technology in Health Care 
ORTHWEIN HALL
Virtual Care at BJC (Repeat of 9:45 presentation)
This session will cover: BJC's virtual care mission & vision; the definition of telehealth; the current BJC & WU virtual care governance structure; 2018 initiatives; success from the patient/consumer's perspective; and how you can help.  

Maria Gerritzen
Director of Virtual Care at BJC HealthCare

Marketing & Communications
BOTANICAL ROOM
Unraveling Unconscious Bias in Communications
In this session, Amy Hunter and Greta Todd will discuss the power of words and images, and how unconscious bias might impact our communication. Come learn more about cross-cultural communications in an interactive session.

St. Louis Children's Hospital 
Amy Hunter
Manager, Diversity and Inclusion

Greta Todd
Director, Advocacy and Outreach

The Populations We Serve
GARDEN ROOM
A Holistic Approach to Caring for the Underserved in our Community
This session will explore how BJC is learning more about our patients and communities in an effort to be able to mass customize care and identify resources that will position patients for the best outcome possible.
Dr. Elna Nagasako
Senior Consultant for Access and Equity at BJC, Assistant Professor at WU

Melodie Donatelli
Executive Director, Access Center for Clinical Excellence
BJC HealthCare
Personal & Professional Development
MISSOURI ROOM
Therapeutic Horticulture: An Overview
Missouri Botanical Garden staff Rachel Deffenbaugh and Jeanne Carbone will share their expertise regarding the  practice and impact of Therapeutic Horticulture (TH). Discussion topics will include a general overview of TH, existing TH programs throughout the BJC community and future opportunities for BJC clients and staff.

Jeanne Carbone
Therapeutic Horticulture Instructor 

Rachel Deffenbaugh
Supervisor of Therapeutic Horticulture

1:45 – 2:00 pm: Break/Travel
2:00 – 2:45 pm: Breakout Session 4
Technology in Health Care 
ORTHWEIN HALL
Web and Mobile: Marketing & User Experience Design
This session will highlight the importance of user centered design and mobile device trends as they relate to enhancing patient experiences and meeting patient expectations.
Ed Morissey
Partner at Integrity Web Consulting
Marketing & Communications
BOTANICAL ROOM
Marketing Data Analytics 
This panel discussion will include the following topics: understanding data visualization; measurement planning; how to build your data skills (resources and training); advanced Google Analytics and Google Tag Manager examples.
Creative Anvil Team:

Alex Powers
Business Intelligence Analyst

Brett Lohmeyer
Senior Analytics Manager

Elise Connors
Sr Digital Campaign Manager

Jenny Bristow
CEO

The Populations We Serve
GARDEN ROOM
Health Disparities: How You Say It Matters
This presentation discusses health and healthcare disparities. It will focus on differences in health and healthcare disparities, a description of health disparities in the region and a discussion of how communication and marketing are relevant to efforts to address health and healthcare disparities.
Dr. Vetta Sanders Thompson
E. Desmond Lee Professor of Racial and Ethnic Studies at the WU Brown School
Personal & Professional Development
MISSOURI ROOM

Closing the Age Gap: Working Effectively Across the Generational Spectrum
This presentation will highlight the importance of being aware of the similarities and differences among generational groups and how to handle teams with multiple generations effectively. The speaker will discuss how to recognize the differences among generations; the difficulties of cross-generational communication; and how to practice effective cross-generational communication.

Christopher Fan
Diversity and Inclusion Education Specialist at BJH

2:45 – 3:00 pm: Break/Travel
3:00 – 4:00 pm: Snack/Keynote/Close
ORTHWEIN HALL
BJC Marketing and Communiations: Current and Future State June Fowler
Senior VP of Communications, Marketing, and Public Affairs at BJC HealthCare
4:00 – 5:00 pm: Happy Hour & Attendance Prizes
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