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Disrupters in 2018 and Beyond
Chris Pagano, Director of Virtual Health at Sg2
Join Sg2 expert Chris Pagano as he discusses the the evolving healthcare landscape, the role of technology and disrupters in changing how life-saving care is delivered, and non-traditional entrants that are positioned to shape the landscape of the future.
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Virtual Care at BJC
Maria Gerritzen, Director of Virtual Care at BJC HealthCare
This session will cover: BJC's virtual care mission & vision; the definition of telehealth; the current BJC & WU virtual care governance structure; 2018 initiatives; defining success from the patient/consumer's perspective; and how you can help.
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What's Next in Workfront?
Laura Morgan, Senior Manager, Creative Services BJC HealthCare
Learn about upcoming plans for asset management and get advanced tips on how to manage your projects.
Developing your Career at BJC: What is Possible!
Gail Buss, Senior Manager of Organizational Development at BJC HealthCare
After this session, participants will understand: the value of career development; how to prepare, plan and pursue their career; how to locate and utilize the tools and resources available with GPS and Career Services.
Digital Campaign Reporting 101
Alex Powers, Business Intelligence Analyst
Brett Lohmeyer, Senior Analytics Manager
Elise Connors, Senior Digital Campaign Manager
Jenny Bristow, CEO
What is included in an effective comprehensive marketing report? How can you best combine and compare disparate sources like digital ads, email, social, and direct mail? How can you talk to your leadership about what they’re looking at and what factors to focus on in decision making? Also learn some pro-tips on using Google Data Studio.
Writing Content for the Customer
Ahava Leibtag, President of Aha Media
It’s easy to fall into the trap of writing your healthcare content with complex medical jargon, so it reads like the New England Journal of Medicine. But we know that customers don’t respond to that type of language. In this session, you’ll learn how to find out the questions patients, caregivers and other stakeholders are asking and answer them with empathetic content that delivers results. We’ll also cover tips and tricks for marketers to overcome creative blocks and create compelling content.
Health Literacy & Fake News: What Can We Do?
Mychal Voorhees, Health Communication & Training Specialist at WUSM Becker Library
At this point, we have all heard about fake news. So, what is the reason for fake news? Who is susceptible to its tactics? How does health literacy come into play? Join us for a discussion about the current state of fake news in health care and medicine. We will look at examples of fake news related to health care and discuss strategies communication professionals can use to alleviate the problem.
Enhance Your Professional Social Media Presence by Building Your Personal Brand
Vernon Ross, Digital Storyteller, Author, and Podcaster at Vernon Ross Consulting
In this session, attendees will walk away with information on how to build a personal brand via social media that can benefit them professionally.
A Holistic Approach to Caring for the Underserved in our Community
Dr. Elna Nagasako, Senior Consultant for Access and Equity at BJC, Assistant Professor at WU
Melodie Donatelli, Executive Director, Access Center for Clinical Excellence, BJC HealthCare
This session will explore how BJC is learning more about our patients and communities in an effort to be able to mass customize care and identify resources that will position patients for the best outcome possible.
Web and Mobile: Marketing & User Experience Design
Ed Morissey, Partner at Integrity Web Consulting
This session will highlight the importance of user centered design and mobile device trends as they relate to enhancing patient experiences and meeting patient expectations.
Health Disparities: How You Say It Matters
Dr. Vetta Sanders Thompson, E. Desmond Lee Professor of Racial and Ethnic Studies at the WU Brown School
This presentation discusses health and healthcare disparities. It will focus on differences in health and healthcare disparities, a description of health disparities in the region and a discussion of how communication and marketing are relevant to efforts to address health and healthcare disparities.